Fullstory Pricing: Is it worth your Deal?

Do you need help understanding how your users interact with your website or app? FullStory is here to help! Our digital experience analytics platform provides insights into user behavior, allowing you to see exactly what users do and how they interact with your product.

With FullStory, you can access recordings of user sessions, search and filter sessions by specific actions or events, and access analytics and reports on user behavior.

Also, FullStory integrates with various other tools to help you get a complete picture of your users' experiences and make sure user behavior is clear. 

In this post, you will get a proper orientation of all you need to know about Full Story and its pricing model.

What is Fullstory?

FullStory is a customer experience analytics platform that helps businesses understand how users interact with their websites and digital products. 

The company offers a range of pricing plans to suit the needs of different industries, including a free program and several paid plans with additional features and capabilities.

The free plan includes access to FullStory's core features, including session replay, customer segmentation, and heatmaps, as well as support for up to 1 million monthly sessions.

Why do I need a Data Analytics Tool to Track my Customer Interaction with my Website?

There are several reasons why businesses might want to use a data analytics tool to track customer interactions with their website:

1. Identify Usability Issues 

A data analytics tool can help businesses identify areas of their website that are causing frustration or confusion for users. 

By analyzing data such as mouse movements, clicks, and form submissions, businesses can get a better understanding of how users are interacting with their website and identify any problems that may be hindering their ability to navigate and use the site effectively.

2. Optimize The User Experience 

By analyzing data on customer interactions with their website, businesses can identify opportunities to improve the user experience and make their website more intuitive and easy to use. 

This can help businesses drive higher levels of engagement and conversion, as well as improve customer satisfaction.

3. Understand Customer Behavior 

A data analytics tool can help businesses understand how customers are using their website, including which pages they visit, how long they stay on each page, and which actions they take. This can provide valuable insights into customer behavior and preferences, which can be used to optimize marketing efforts and improve the overall customer experience.

4. Identify Trends And Patterns 

By analyzing data on customer interactions with their website over time, businesses can identify trends and patterns that may not be immediately apparent. For example, a data analytics tool might reveal that certain pages on a website are consistently more popular than others, or that certain types of customers are more likely to complete a purchase.

Overall, a data analytics tool can help businesses get a deeper understanding of how customers are interacting with their website, identify problems and opportunities for improvement, and make informed decisions about how to optimize their digital platforms for maximum impact.

Features of Fullstory

1. Session Replay 

FullStory's session replay feature allows you to replay recordings of user sessions to see how users interact with your website or digital product. 

This session replay will help you identify issues or challenges that users are facing and understand how they are using your product and where they are having trouble.

2. Customer Segmentation 

FullStory's customer segmentation feature allows you to segment users based on their behavior and characteristics. 

This segmentation will help you understand different groups of users and their needs and preferences and target your marketing and customer support efforts more effectively.

3. Heatmaps

FullStory's heatmaps display clicks, scrolls, and other actions users take on your website or app. 

Heatmaps will help you visualize how users interact with your product and identify areas of your website or app that are being used frequently or causing problems.

4. Advanced Analytics 

FullStory's dashboard provides insights into user behavior, conversion rates, and other metrics. 

Advanced analytics will help you understand how users interact with your website or app, identify trends and patterns, and optimize your product or marketing efforts based on quantitative and qualitative data.

5. Integrations 

FullStory offers integrations with various other tools and platforms, such as Google Analytics, Salesforce, and Zendesk.

Integrations help you connect FullStory's data and insights with other systems and workflows, making it easier to analyze and act on customer experience data.

6. Custom Events

FullStory's custom events feature allows you to track specific actions or events within your website or app. 

Custom events will help you understand user behavior more profoundly and identify opportunities for improvement.

7. User Testing

FullStory's user testing feature allows you to conduct user testing to gather feedback on your website or product. 

This user testing feature will help you identify issues or challenges that users are facing and gather insights on how to improve your product.

8. Dedicated Support

FullStory's Enterprise plan includes support from the company's customer success team. 

With this support, you can provide personalized guidance and assistance to help you get the most out of the platform and resolve any issues you may be facing.

9. Custom Data Exports 

FullStory's custom data exports feature allows you to export data from the platform to your data warehouse or other tools. 

Custom data export will enable you to analyze and act on customer experience data in more detail or integrate it with other systems and workflows.

What Platforms does Fullstory work with?

FullStory is a digital experience analytics platform that helps companies understand and improve the user experience on their websites and mobile apps. It is compatible with a variety of media, including:

• Web 

FullStory can be integrated into any website or web application, regardless of the technology stack used.

• Mobile

FullStory can be integrated into native iOS and Android mobile apps to capture user interactions and events.

• E-commerce 

FullStory integrates with popular e-commerce platforms such as Shopify, Magento, and Salesforce Commerce Cloud to provide insights into customer behavior and interactions on e-commerce websites.

In addition to these platforms, FullStory also integrates with several other tools and services, such as customer relationship management (CRM) systems, marketing automation platforms, and content management systems (CMS).

This allows businesses to connect FullStory data with quantitative data history sources and get a more comprehensive view of their customer experience.

The paid plans, which are called "Grow," "Scale," and "Enterprise," offer additional features such as advanced analytics, integrations with other tools, and dedicated support, as well as support for more significant numbers of sessions.

Prices for the paid plans vary based on the number of sessions and the features included.

In general, FullStory's pricing is based on the number of sessions that are tracked and analyzed by the platform.

 A session is a single visit to a website or digital product by a user.The number of sessions a business needs to track will depend on the size of its user base and the complexity of its website or digital product.

Fullstory Pricing Plans 

FullStory's pricing plans offer a range of features and capabilities to help businesses understand and improve their customer experience. 

Some of the key features included in each of the pricing plans are:

1. Free Plan:

• Session Replay: 

Replay recordings of user sessions to see how users interact with your website or digital product.

• Customer Segmentation:

Segment users based on their behavior and characteristics to better understand their needs and preferences.

• Heat Maps 

Visualize how users interact with your website or app by displaying clicks, scrolls, and other actions.

• Support for up to 1 million sessions per month.

2. Grow Plan:

• All features included in the Free Plan, plus:
• Advanced Analytics: 

Gain insights into user behavior, conversion rates, and other metrics using FullStory's analytics dashboard.

• Integrations 

Connect FullStory with other tools and platforms such as Google Analytics, Salesforce, and Zendesk. 

• Support for up to 5 million sessions per month.

3. Scale Plan

• All features included in the Grow Plan, plus:
• Custom Events: 

Track custom events and actions within your website or app to better understand user behavior.

• User Testing

Conduct user testing to gather feedback on  your website or product.

• Support for up to 20 million sessions per month.

4. Enterprise Plan:

• All features included in the Scale Plan, plus:
• Dedicated Support: 

Get personalized support and guidance from FullStory's customer success team.

5. Custom Data Exports 

• Export data from FullStory to your data warehouse or other tools.
• Support for unlimited sessions.

FAQs

Here are some common questions often asked about FullStory:

1. What Does Fullstory Do?

FullStory provides a range of tools and features for understanding and improving the digital experience for customers.

It allows you to record, replay, and analyze customer interactions with your website or app, including clicks, taps, scrolling, and form submissions.

You can use FullStory to identify problems, optimize user flows, and measure the impact of changes to your digital properties.

2. How Does Fullstory Work?

FullStory captures data from user clicks or actionable insights with your website or app and stores it in a secure, cloud-based platform.

You can then use FullStory's dashboard and analytics tools to visualize and analyze this qualitative data or integrate it with other systems using APIs or integrations.

3. How Much Does Fullstory Cost?

FullStory's pricing is based on the volume of data and features you need. Prices start at $199 per month for the Standard plan, which includes basic recording and analysis features.

Higher-tier plans include additional features such as integrations, custom analytics, and support for more extensive data volumes.

4. Can Fullstory Be Used With Mobile Apps?

Yes, FullStory can capture and analyze customer interactions, site performance, or website visitors with mobile apps and websites.

It offers native integrations for both iOS and Android, making it easy to set up and use on mobile platforms.

Bottom Line 

Full story helps you enhance your marketing efforts. However, since your aim is to

understand which marketing channels drive traffic to your website and which campaigns are most effective at converting visitors into customers, Squidvision is your best pick. 

With SquidVision, you get to;

See which buttons and links turn into money.

Using what we have dubbed "revenue heatmaps", you can easily see exactly which buttons, links and images are generating the most revenue on your site.

See if your call to action buttons are working.

There's nothing worse than a Call To Action that doesn't get potential customers to act. SquidVision exposes bad CTAs in just days.

Know If your content marketing is working? Now you can validate.

Trying to drive traffic and sales from your blog posts? Now you can track how much revenue each post generates for you.

In-depth revenue and click insights for every button and link. 

There's nothing worse than a Call To Action that doesn't get potential customers to act. SquidVision exposes bad CTAs in just days.

Overall, Squidvision is a powerful and comprehensive tool that helps businesses optimize their digital platforms and drive higher levels of engagement and conversion.

If you're ready to start using squidvision to understand and improve the user experience on your website or mobile app, sign up for an account and start exploring the platform today!