Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
The primary goal of any business is to get as much revenue as possible. To understand how you can maximize the revenue of your online business, you need to track the page value of pages in your website. Website page value helps you understand the best performing pages and
Tracking website page value is an important task to understand page performance. This helps to optimize it for better results. In this guide, you will understand
Before you even start to track website page value or run experiments to optimize it, you need to understand what it means. Well, a quick Google search gives this definition - Page value is one of many metrics that you can use to evaluate the value of a particular page on a website. It is calculated by dividing the total revenue generated by a website by the number of unique pageviews that the website receives.
Page value = (Total revenue generated over a specific period) ⁄ (Number of unique page views in the same period)
Take this example of a user journey and a completed transaction in a certain period.
Page A → Page B → Page C → Goal page (page D) → Invoice page (page E)
If you want to understand the page value of “Page B”, then the equation would look like
Page Value = Revenue ($150) + Goal Value ($5)]/Unique page views (1) = 155
So page value for Page B is $155 as the unique page views is 155. If the number of unique page views increases, then the website page value decreases.
Essentially, if a user lands on a particular page and completes an online transaction or a goal defined by you, then the page value relative to the other pages is high. If you’ve pages that are not involved in any online transactions, then the value of the page is $0.
Website page value is an extremely useful metric for digital marketers, Shopify store owners or any online business owners with a website, because it helps them understand which pages on their website are the best performing and hence the most valuable in terms of generating revenue.
Tracking website page value can be a useful tool to understand the performance of your website and identify opportunities to improve and optimize the pages and ultimately your website. It’s always beneficial to track website page value for the following reasons
Understanding the top performing pages by revenue:
Your primary goal is to increase the revenue of your business. By tracking page value, you can see which pages on your website are contributing the most to your revenue. This can help you identify areas of your website that are particularly successful, and allow you to focus on optimizing and promoting these pages. With the help of tools like revenue heatmaps in SquidVision, you can keep track of the top performing pages effortlessly.
Identifying underperforming pages:
Page value can also help you identify pages on your website that are underperforming compared to other pages. By identifying these pages, you can take steps to improve their performance and potentially increase their value.
Identifying user journey drop-offs:
Making a list of pages with a page value of $0 can help you understand the choke points in your website. This will help in optimizing user journeys in your website
Allocating resources effectively:
With page value, you can now make better informed decisions about allocating resources such as time, money, and effort. For example, if a particular page has a high page value, you might decide to invest more resources in promoting that page or optimizing its content.
Improving the user experience:
You can also get a sense of which pages are most valuable to your users. By focusing on improving the user experience on these pages, you can potentially increase their value even further.
There are several key metrics that you need to track to measure the value of a page. By understanding these metrics, you can make informed decisions about improving your website's overall effectiveness.
Here are some metrics to track, that will help you measure the website page value:
One of the most obvious ways to measure the value of a page is by the amount of traffic it receives. If a page is getting a lot of views, it's likely that it's providing value to your visitors. You can use tools like Google Analytics to track views each page is getting relative to other pages on your site.
Another important metric to consider is how engaged visitors are with a page. This can be measured through things like the average time spent on the page, the number of page views per visit, and the percentage of visitors who click on links or fill out forms. By tracking these metrics, you can get a sense of how well a page is resonating with your audience. Depending on the type of content in a given page, the ideal time spent on a page varies. In general, the longer a user spends time on a page, the better.
If a page is designed to drive a specific action, such as making a purchase or signing up for a newsletter, you'll want to track the conversion rate. This is the percentage of visitors who take the desired action, and it can give you an idea of how effective the page is at achieving its goals. A good benchmark for e-commerce conversion rates is between 3% - 5%.
Bounce rate of a page is defined as the percentage of users who leave your domain/website after spending some time on that page. A high bounce rate indicates that the page isn't providing value to visitors or that it's not meeting their expectations. Alternatively, a low bounce rate shows the effectiveness of a website. A bounce rate of 35% and lower is considered as good.
The ranking of a page in search engine results is another key factor in its value. Higher ranking pages tend to get more traffic and can be more valuable to your business. You can use tools like Google Search Console to track your page's ranking and see how it compares to other pages on your site.
You can skip all of the above metrics and find tools that automatically give you the revenue of a page, and hence get the page value directly. “Revenue heatmaps” help you understand the revenue and click performance of every link, every CTA button on a given page
By tracking these metrics and analyzing the data, you can get a sense of the value that each page on your website is providing. This can help you identify areas for improvement and make informed decisions about how to optimize your site for better performance.
Now that you know what are the metrics to track, the next step is to optimize the underperforming pages of your website. Optimizing page value for the highest conversion rates can be a difficult process. The first step is to understand what works in your most valuable pages and duplicating the same in your underperforming pages.
Here’s a few factors that you can analyze to understand what’s working for your best performing pages:
Once you have identified your most valuable pages, the next step is to analyze the user experience on those pages. Are the pages easy to navigate and use? Are the pages loading quickly? Is the content on the pages relevant and useful to users? By analyzing the user experience on your most valuable pages, you can identify areas for improvement.
The content on your most valuable pages should be relevant, useful, and engaging to your target audience. Consider revising and updating the content to ensure that it is meeting the needs of your users.
The design and layout of your website can also impact page value. Consider revising the design and layout of your most valuable pages to make them more visually appealing and user-friendly.
Once you have optimized your most valuable pages, the next step is to promote them to drive more traffic and increase their value. This might involve promoting the pages on social media, running paid advertising campaigns, or optimizing the pages for search engines.
By following these tips, you can optimize the page value of your website and improve the overall performance of your site.
And here’s what you’ve been waiting for - The best tools to help you track website page value. But before you start using a tool, there are quite a number of factors to consider when choosing the best tool, some of which are:
Some tools are more expensive than others. It is important to consider your budget and not break the bank, when choosing a tool.
Different tools offer different features and capabilities, so it's important to consider which features are most important to you and your business. For example, if you need to track detailed user behavior data, you might choose a tool that offers heatmap or session replay features.
A couple of features that you need in your arsenal include:
1. Heat Maps:
These allow you to see where users click most often as well as their scrolling behavior around your page. This data will give you insights into areas that need improvement such as navigation elements or high attention grabbing content blocks, etc.
2. Revenue Charts:
Getting detailed insights into performance metrics related directly towards income generation include impressions, CTR(click through rate), CPC(cost per click), RPM(revenue per thousand impressions); hence it becomes easier to understand trends over time while also being able identify weak points within campaigns needing more focus & resources investment.
3. CTA Button trackers:
Analyzing customer journey becomes extremely simple by having access to data regarding call–to–action buttons throughout your websites. These give visibility not just into traffic, but actual leads generated due its usage, helping you understand whether the design and placement of your buttons are working or not.
4. The complexity of the tool:
Some tools may be more complex to use than others, so it's important to consider the level of technical expertise and time you have available to set up and use the tool.
5. Integration with other tools:
If you are already using other tools for tracking or analysis, it may be helpful to choose a tool that integrates seamlessly with those tools.
6. The level of support offered:
Consider the level of support offered by the tool, including documentation, tutorials, and customer support.
At SquidVision, we are a revenue heatmaps tool for your business. Many customers of ours imply that SquidVision is an X-ray vision for your website that helps businesses like yours understand the page value and revenue each page on our website generates, allowing you to make informed decisions about how to optimize and improve your online presence.
Some of our top features include:
SquidVision’s Revenue heatmaps allows you to visualize and analyze the revenue generated by different pages on your business’s website. It does this by displaying the data in the form of a map, with different colors representing different levels of revenue.
Monitor the performance of CTA buttons and see which ones nudge users to action and conversion.
Track how much revenue your content marketing strategy is driving for you.
Currently, SquidVision has one-click integrations with Shopify and Stripe to help you track website page value immediately with many more in the pipeline
All 3 plans of SquidVision give businesses unlimited revenue heatmaps and the ability to track unlimited website visitors every month. The pricing plans of SquidVision are as follows:
If your business makes more revenue and needs a custom quotation, you can get in touch with the customer support of SquidVision to get a custom plan, tailor made for your requirements.
Google Analytics is a free web analytics service that allows you to track a variety of metrics, including page value. You can set up goals in Google Analytics and assign a value to each goal, which can then be used to calculate the page value for each page on your website.
Known for: Helping businesses track website performance and keep a track of
Heatmap tools like Hotjar allow you to track user behavior on your website, including clicks and scrolls. You can use this data to understand which pages are most valuable to users and potentially improve their performance.
Known for: Website heatmaps with user action recordings
SquidVision has built an innovative method of helping businesses measure revenue performance of their pages directly. Businesses can be smarter and skip all the hassles of measuring individual metrics and then calculating revenue with revenue heatmaps, CTA analyzers and content audit features. Native integrations with Stripe and Shopify make it extremely simple to set up and use.
SquidVision is particularly useful for small businesses, as it provides valuable insights without breaking the bank. Get started with SquidVision today.
Adam White is the co-founder of SquidVision and JustReachOut.io. He loves talking about about business growth. In his spare time he writes and directs feature films and lives in Arizona with his wife and seven children.