14 Easy Ways To Increase Conversion Rate On Shopify
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Every eCommerce business should pay attention to Conversion rates. Currently, there are more than 820,000 active Shopify stores. But how can you increase conversion rate Shopify? It's not just you. A site's conversion rate is an important indicator of its performance.
What is your target customer's experience like when they visit your site? Do the visitors find what they are looking for? Do they buy anything or leave before you make a sale? You've come to the right blog if you want to increase your conversion rate on Shopify.
You can start increasing your sales today by making a few critical adjustments to your Shopify conversion rate.
How do you determine your Shopify Conversion Rate
Whether you sell cotton shirts or food items on your Shopify store, it is essential to know your industry's average conversion rate. You can calculate your Shopify conversion rate by dividing total sessions by the number of website purchases and multiplying by 100.
So, if you made sales from 10 sessions out of 200 complete sessions, your Shopify conversion rate would be 5% in this case. This is a good rate for a Shopify store. Shopify conversion rates above 3.6% put you in the top 20% of all Shopify stores. Even if your conversion rate isn't quite there (or even close), there are ways to increase the conversion rate.
Changing your Shopify store's profitability overnight isn't possible with a single growth hack.
You can, however, gradually increase your sales by implementing several techniques correctly.
Let us discuss a few techniques to increase Shopify Conversion Rate:
Provide a clear description of Product benefits on the Shopify Store
Buying a product that solves a problem or makes life easier is what people do. Hence you must uphold the importance of explicitly highlighting the benefits of your product.
Your online store needs to have high-quality content and high-quality product images to increase the conversion rate.
Don't copy-paste the manufacturer's description. In the product description, you have a great opportunity to incorporate SEO keywords and highlight why someone should buy the product. This way, you can have better rankings on search engines like Google.
If you sell food products on your Shopify store, you might want to let your online shoppers know if certain items are cruelty-free or made with certified organic ingredients.
You must have seen a lot of vegan products online. They always highlight the product benefits explicitly, such as providing more protein, cruelty-free, low saturated fats, etc. They also list the essential details of the item, such as dairy-free, gluten-free, etc. This way, you retain your website visitors.
Hence it is essential to highlight the different features of the product, especially your USP (in this case, it is cruelty-free), that can significantly increase the chances of conversion and reduce return requests.
Get people's Attention right away
A journalist's job is to present the lead as early as possible. They start their story with the essential details and never make people dig for them. You need to do the same for your product page.
There is a lot to learn from this approach for store owners. Although it is essential to cover the details of your product at some point, a high-converting product page avoids leaving potential customers in suspense.
After all, losing more sales is as simple as clicking the back button. You must explain quickly what a product is and why it's valuable on all product pages.
Respond to Customer concerns and understand their needs
It is essential to understand that optimizing product pages begins with understanding the relationship between the product and your customers' purchasing motivations. Once you know their needs, you will witness more sales and more visitors to your Shopify store.
For instance, you are selling a Survival Belt. You must know that customers have far more questions about functionality than about aesthetics. High-quality photographs can convey the belt's look and leave the product page copy free to address durability and utility.
Because what customers want to know here is whether the belt would be able to withstand harsh environments and frequent wear and tear up to its full potential.
Increasing conversion rates on your product pages also requires understanding how to convince customers and challenging your own assumptions. Each product is different and serves a different purpose.
So make sure you outline the concerns properly. This can also include the option of free shipping. If you are a budding business offering free shipping for new customers then they will certainly go for the checkout page.
Make personalization a priority
The key to increasing sales funnel conversions is personalization. According to 51% of consumers, eCommerce websites should anticipate their needs and provide relevant suggestions. A personalized experience increases sales by 20% on average for marketers.
Using data science skills is one of the best ways to leverage personalization. With data science, you can segment your customers based on variables such as gender, age, browsing behavior, purchase history, and spending habits.
As a result, you can show the exact products that a customer is most likely to purchase next, which will increase conversions.
You can also personalize your product recommendations with in-built app features that automatically recommend products based on a customer's preferences.
You can scale your average order value by upselling and cross-selling. You should, however, limit the number of choices you offer.
It is possible to feel overly aggressive when selling related products or complementary items, which can cause the shopper to become distracted and not finish their purchase.
We recommend relevant product add-ons to what a customer is already looking at. This way, it will encourage users to buy a complete kit.
Make a clear Call to Action
Ensure your add-to-cart button doesn't get drowned out while boosting your conversion rate on product pages. Your call to action should be unmistakable, without being gaudy with your product page design, in order to make the buying experience easy.
Make sure to use high quality Product images
The quality of products determines the reliability of your website. You must show people what they are buying. That's why it's so important to have high-quality product images. Give your customers a closer look at your products by using shots that show them off in their best light.
Target specific Customers with remarketing
The purpose of remarketing is to reach out to people who have shown interest in particular products but have yet to purchase.
By using remarketing, you show visitors the products they browsed on your website.
To retarget, however, you'll need to collect cookies. There are a lot of websites that display this message because it WORKS!
Using cookies, you can track which pages users visit on your website without storing sensitive information about them. A cookie informs your advertising platform that the user has left your website when they browse the web.
Afterward, your ad platform displays the same products visitors browsed on your site on other eCommerce sites they visit.
The chances of a customer converting to your website are 70% higher when they see retargeted advertising.
Produce compelling product videos
Online video marketing is becoming increasingly important and can be a great way to sell your products. Show off your products in action and explain what makes them unique with short, informative videos. Using video can also help you connect with customers and tell your brand's story.
While it's hard to pick just one video editor, you can switch to easy video editing apps like Wave or Wix, which offer ready-to-use video templates, stock images, audio, and so much more. You can create a high-quality video within an hour or two without any video editing skills.
Keep Testing and analyzing your results
Testing different tactics and analyzing the results constantly is the best way to improve your conversion rate. See what works best for your store by trying other things. You will have a better chance of increasing your sales if you keep on experimenting with strategies.
You can do this by making one change to your store and defining a test period for it. It could last 14 days or a whole month. For every change you make, stick to the time limit. Check your conversion rate at the end of the test period to see how it has changed from the previous month.
Feature reviews and personal testimonials
Customer testimonials are generally more valuable for products that provide a specific positive outcome. In nearly every category of product, reviews are essential for establishing trust. It is a social proof that gives credibility to your Shopify store and brings more visitors.
Surveys have consistently found that customers trust reviews more than store or manufacturer descriptions when making a purchase. About 95% of shoppers read reviews before making a purchase.
Since customer reviews are so common, look for ways to catch your customers' attention or enhance social proof. You may add the features like "7 people have bought this bag" or "Add happy customer photos right below your product description."
Checkout process optimization for your online store
When customers are ready to buy, you might lose them if your checkout process is complicated. According to Baymard Institute, 21% of US shoppers abandon the cart if the checkout process is difficult (or too long).
Use a checkout progress bar to show where they are in the process and how much time remains.
People will be motivated to complete the checkout process when they can see the end goal through clear progress indicators.
One-step checkout is another way to optimize the checkout process. Baymard Institute's survey found that 6% of US shoppers would abandon a cart if payment options were limited. So make sure to include multiple modes of payment on your website.
Amazon knows how to optimize the checkout process. Shoppers have two options: Add the product to the cart and continue browsing, or buy it right away. That is why their conversion rate is so high.
Offer guest checkout option and Increase Conversion Rate
Guest checkout is the next step in optimizing the checkout process. What is it? Guest checkout is a method used in eCommerce that allows a customer to buy goods without having to register or log in to an account.
34% of shoppers always abandon carts because they are required to create an account.
Don't worry about losing contact with your customers; when they purchase, you'll have their contact information anyway.
You may have come across various sites when the page leads you to checkout options and then ask about your personal information or login.
Moreover, these sites provide multiple payment options such as Amazon Pay, PayPal, GPay, or shop Pay. So the best part is you'll only be asked to log in to your account and make the payment.
If you change your customer account preferences in settings, you will be able to allow guest checkout using Shopify.
Harness the power of the Sales funnel
When it comes to an increased conversion rate-Shopify, timing is everything. Customers may run away if you prompt them too early or too late in the purchasing process. The reason why you need a sales funnel is to understand how your customers go through the process of finding you, making a purchase, and gaining their trust along the way.
You can make a sale by developing relationships with your customers through a sales funnel. You can do this by writing blog posts, sending informative newsletters, offering free content, or something else entirely, depending on your industry.
Think about what your customers want. Are there any ways you can gain their trust? How can you create intrigue for your products? Your sales funnel is shaped by all of these questions.
All the strategies mentioned above will work only if you have the expertise or experience. If you are a start-up or SME and trying hard to increase your conversion rate, then this could be a daunting task for you. That is why you need a smart way to increase conversions.
SquidVision - A Smart choice to Increase Conversion Rates on Shopify
SquidVision is on a mission to empower each eCommerce business to leverage its potential with increasing conversion rates on Shopify.
This platform lets organizations securely monitor and increase their conversion rates through the following:
Revenue monitoring using CTAs
Auditing and content monitoring
In-depth revenue insights
These are only a few features of SquidVision. You will have a deeper understanding of each functionality when you visit their website.
Conversion rate optimization is their forte for ambitious brands across all industries. They offer Shopify conversion rate optimization (CRO) services to help you sustainably grow your online store.
You need to follow these three steps:
How to Increase Conversion Rate: Shopify Store
Install Tracking Code
To track conversions, you must install the tracking code on your website and goal conversion page.
Adding Your Pages
When you add one of your pages to SquidVision, their software will automatically track all revenue, signups, and clicks.
The revenue heat maps will show you which buttons or/and links and images are underperforming. This will help you to take action and further business decisions.
Track all of your website's buttons and links to increase conversions. Visit SquidVision today!