Revenue Heatmaps Are The Future Of CRO

New mobile apps to keep an eye on

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You've probably heard the buzz around this new category in analytics and Conversion Rate Optimization (CRO)

I'm talking about Revenue Heatmaps.

What is a Revenue Heatmap?

A Revenue Heatmap is similar to a website clicks heatmap but instead of only showing where people click on your website, it also shows how much revenue was generated by those clicks.

This means you get to see how much revenue was generated by every single button and link on a webpage.

Revenue Heatmaps are not new. In fact, I built SquidVision because one fateful night my best friend who was the head of analytics for one of the Fortune 500 companies showed me their enterprise analytics platform.

I was blown away when I saw an overlay of the website's homepage and then saw what I have termed little "revenue bubbles" showing how much revenue every single button and link had generated that day.

It was the coolest analytics feature I had ever seen.

But I instantly became dejected because I knew I would never be able to pay hundreds of thousands of dollars a year for an enterprise level software to use on my small internet businesses.

I decided that night that I was going to build this same technology and make it available to all of the little guys.

So I got to work, recruiting my best friend to leave his post and help me build SquidVision.

What makes SquidVision synonymous with Revenue Heatmaps, apart from the fact that we coined the term, is that we have successfully brought the technology to the masses, giving affordable access to small and medium size businesses for the first time.

What makes Revenue Heatmaps so much better than the traditional click heatmap is that we can now make changes to a webpage to increase conversions using the metric that matters most, revenue, not clicks.

When we are working on improving conversions on our site, what we really want to know is which elements on the page are getting people into and through the funnel to where they pull out their credit card and become a customer.

That is why the main metric has to be revenue.

If your main CTA above the fold on your homepage generates 75% of the clicks on the homepage but only 10% of the revenue, you would easily be mistaken in thinking that the CTA is crushing it.

If you own an ecommerce store and one of your products is buried on your products page but you see is driving 30% of the revenue on that page, you can make strategic decisions to move the product to a more prominent position to increase sales.

Revenue gives real context into what the clicks mean.

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Adam White

Adam White is the co-founder of SquidVision and Serpple.com, the best Google rank tracker on the planet. He loves talking about about business growth. In his spare time he writes and directs feature films and lives in Arizona with his wife and seven children. Follow @realAdamWhite on Twitter/X.

Revenue Heatmaps Are The Future Of CRO

New mobile apps to keep an eye on

What new social media mobile apps are available in 2022?

Use new social media apps as marketing funnels

Try out Twitter Spaces or Clubhouse on iPhone

Try out Twitter Spaces or Clubhouse on iPhone

Adam White

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