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Smartlook Pricing: Is this Website Analytics Tool Worth It?
Revenue Heatmaps
October 7, 2022

Smartlook Pricing: Is this Website Analytics Tool Worth It?

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2022?

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Use new social media apps as marketing funnels

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Website analytics is crucial for any business that wants to increase its conversions. Thus, businesses are now looking for a next-generation app and website analytics platform like Smartlook. Yet, Smartlook pricing is a concern for some businesses as they feel there are better softwares out there.

Don’t get it wrong. Smartlook is a great product experience insight tool. Therefore though pricey, Smartlook comes with some of the best app and web analysis tools, like heatmaps and session recordings. 

In this article, you’ll learn about Smartlook and everything it has to offer. Also learn of a more convenient and pocket-friendly alternative. 

Smartlook web analytics software


Smartlook is an analytics tool that provides user behavior and insights into all businesses. It explains the 'what' and 'why' of every user activity on your website. Hence, you get quality insights that can help you improve your mobile app and website.

Assume you run an online store and want to figure out what your visitors see when they visit your site, where they click, and which products pique their interest. Install Smartlook on your website to begin tracking your visitor’s clicks, browsed content, and time taken on each page.

Smartlook can be used in a variety of ways:

  • To improve the user experience and the quality of support that you can provide.
  • Supplement your traditional analytics tool by providing a broader context of how visitors interact with your website. 
  • As a valuable marketing resource. You can see which content is not doing well and make the necessary changes. 

Smartlook also integrates with several applications. The integrations are GDPR compliant; hence no need to contact developers. Some of the integrations include: 

  • Google Analytics
  • WordPress
  • Mixpanel
  • Piwik Pro
  • Shopify plus. 

Smartlook Key Features

Smartlook has some of the best web analytics features making it a preferred tool among businesses. Here are some of Smartlook’s desirable features.

  • Session recording

There is nothing better than having access to what your customers see. Hence, Smartlook has a session recording feature that allows you to see what your visitors are doing on your website or app. 

Hence, you understand why they don’t take specific actions when expected. You can replay them later; hence no more forgetting key actions.


  • Heatmaps

Heatmaps are essential when it comes to product experience analytics. Thus, Smartlook aggregates data on how far your visitors scroll your page in one image.

You can see whether users click on essential buttons on your page and how they move across different sections.


  • Events

Events are a great feature since they let you see users' actions or events on your website or app. Some of these actions include visits to a specific page and button clicks. Tracking events is hard, thanks to automatic tracking.

You can also dive deeper into your analysis by using breakdowns. This way, you will understand what is wrong with your app or website. You can also use event anomalies to stay alert to any changes in critical events.


  • Funnels

Conversion funnels are great visualizations of how visitors follow a series of events, website pages, and app screens. These visualizations are also associated with how you expect them to interact with your website or app. 

You get to see how your visitors move from point A to point B and what prevents them from converting. Hence, you know your high-exit pages and the reasons why users churn from your website.


  • Cross-platform analytics

Cross-platform analytics is a new feature recently introduced by Smartlook. The best thing about this feature is that you can track your visitors’ journey in one tool. Hence, you can combine web and mobile app platforms to create a smooth digital experience.

Smartlook allows you to watch how users interact with your website and compare the data across several platforms with one interface. Smartlook achieves this using user identification of each visitor across the web and mobile apps.


  • Mobile app analytics

This feature allows you to create a better mobile experience across various programming frameworks for your visitors. 

The wireframe mode allows you to record user actions in a compliant way. Hence, you get in-depth user behavior insights and boost conversions.


Smartlook Pros

  • Great segmentations
  • Sharing of heatmaps and recordings among team members
  • Cross-platform analytics
  • Session replays
  • Custom historical data on heatmaps
  • Custom visitor tracking if your customer visits your website multiple times
  • Live chat for Business users between 8 am and 10.30 pm Central European time.

Smartlook Cons

  • Does not have a revenue heatmap
  • No revenue attribution to buttons and clicks
  • Pricier than other softwares
  • Standard and premium integrations are only in the business and enterprise plans.
  • Mobile setup is more challenging than web setup

Smartlook Pricing Model

Smartlook has four pricing plans; free, startup, business, and enterprise. The free plan is for personal use; the startup plan is for your growth; the business plan is for more data and deeper analysis; and the enterprise plan is a tailor-made solution.

All Smartlook pricing plans come with a 10-day free trial. The plans also support mobile apps and web platforms. Moreover, you get a 15-day money-back guarantee if unsatisfied with the services.

Here is what Smartlook offers

  • Free version: includes 1500 sessions, 1-month data history, two events, one funnel, and three heatmaps.
  • The startup plan is $39 per month. Includes 5000 sessions, 1-month data history, four events, funnels, and ten heatmaps
  • The Business plan is $110 per month. Includes standard and premium integrations, developer tools, and always-on recording
  • The Enterprise plan is custom-priced. Includes enterprise features like single sign-on


Is it worth the price?

Smartlook is a great product experience insight tool. It comes with some of the greatest app and web analysis tools like heatmaps and session recordings. Data collected from these features are great for digital marketers and UX professionals.

However, the pricing is expensive for some businesses. The free and startup plans have limited features. Thus, you might have to go for the business or enterprise plans if you want to enjoy some of the best features. 

The free and startup plans do not offer features like standard and premium integration and dev tools.

Moreover, you can use another software that offers revenue tracking and attribution to buttons and links. These features are what big corporations are enjoying in their enterprise analytics platforms.



SquidVision has introduced a new and conventional method for all businesses to track revenue from their websites. While software like Smartlook tracks website and mobile app clicks; SquidVision tracks revenue associated with those clicks.

For decades, heatmaps on clicks and scrolls have been the dominant factor when businesses analyze their websites. However, SquidVision has determined that revenue is the leading player in website analysis. Thus, this platform introduced revenue heatmaps.

Revenue heatmaps are similar to click and scroll heatmaps. The only difference is that you see the clicks and the revenue generated from those clicks. Hence, you get an overview of the revenue a click on your website has accumulated.

Moreover, revenue tracking has mostly been seen in enterprise analytic platforms. Hence, SquidVision has decided that is enough, and platforms must consider all businesses in their features. Hence, Squidvision is leveling the playing field by introducing this feature for small businesses. 

On the plus side, you get analytics of where your visitors are entering the conversion funnel. Hence, it is easy to know what makes them pull out their wallets and decide to complete a purchase. 

Furthermore, SquidVision lets you see where your visitors bounce from your websites before reaching the revenue page. Hence, you can improve on those pages to increase your conversions.

SquidVision Key Features

SquidVision did not come to play with its features. Here are some of its desirable features.

  • Revenue tracking through revenue heatmaps

This feature shows you which links and buttons convert into money. As a result, instead of just seeing which clicks and buttons are performing better, you can also see the revenue generated by those links and buttons.


  • Revenue attribution to buttons and links

Businesses are facing pressure to analyze data and implement changes while driving revenue. Revenue attribution allows you to collect vital data from buttons and links and use it to gain insights into how the buttons and clicks contribute to the resulting conversions.


  • CTA evaluation

Nothing is more frustrating, like having CTAs that are not working as intended on your website. Hence, SquidVision allows you to test whether your CTAs are working correctly. You can evaluate bad CTAs and tweak them for more clicks and conversions.


  • Tracking conversions

In conversion tracking, SquidVision connects every link and button. This lets you see where your potential clients bounce from your website. Hence, you can tweak some of your website content to improve your visitor’s experience until they convert to customers.

  • Audit content

SquidVision allows you to audit the content on your website, like blogs. Driving traffic to a post is crucial in content marketing. Hence, you need to analyze how your content drives traffic to your website. SquidVision can help you determine which content gets the most or fewer clicks. 

Moreover, you can look at how much each post generates by tracking your blog post-sales. Such audits help you determine which content to promote. Hence, if you discover that some of your content is not driving sales, you can promote it to increase sales to that content.


  • Integrations

Using a platform that integrates with other applications is desirable for all businesses. Thus, SquidVision integrates with well-known applications such as Shopify stores and Stripe.

Some of the other integrations soon to be introduced by Squidvision include WooCommerce, BigCommerce, Paddle, and Magento.



  • Revenue tracking
  • Revenue attribution to links and buttons
  • Conversion tracking for each link and button
  • Analyze your content marketing strategy
  • Increase conversions by adjusting CTAs.
  • Determine which content to promote.
  • Integrate with well-known applications


  • Does not record user sessions
  • Does not have session replays
  • No free plan, but there is a 14-day free trial on all plans


SquidVision is very considerate with its pricing plan since it has considered your SaaS business size and created plans to suit you. 

And the best part? All plans have the same features; hence, as your business grows, you can quickly move to the next plan.

SquidVision may not have a free plan, but it offers a 14-day free trial with all its plans. The annual billing doesn’t have a free plan, but you get two months free.

SquidVision has three plans.

  • Porthole: $49 per month if your MRR is up to $20k
  • Clearwater: $99 per month if your MRR is from $20k to $100k
  • Visionary: $199 per month if your MRR is from $100k to $500k

But don’t worry if your MRR is above $500k. Squidvision has your back with a custom plan suited for you. You only need to contact us, and we will give you a quotation for everything.

Similarities Between Smartlook and SquidVision 

  • They are both web analytic software
  • They both offer conversion funnels
  • They both offer audits on contents
  • They both integrate with some of the best applications
  • They both help you increase conversions on your website
  • They both offer analytics on different platforms
What SquidVision Offers Additionally

SquidVision has more features to give for you money like

  • Revenue tracking through revenue heatmaps
  • Revenue attributes on buttons and clicks
  • All SquidVision plans offer similar features
Why You May Prefer SquidVision

SquidVision is not joking with inclusion. This platform gives small businesses access to the one feature that didn’t exist: revenue tracking on links and buttons. Why? Because for so long, only big enterprises have been enjoying this feature on their enterprise analytic platforms

When other product experience insight platforms focus on click heatmaps and tracking scrolls, SquidVision focuses on the critical metric of experience insights; revenue.

This platform is the new and smarter way to increase conversions!


SquidVision is doing what most analytics platforms fail: introducing revenue heatmaps for small businesses. Hence, you do not need to chase after expensive software to get revenue heatmaps for your small business.

Moreover, you get revenue attribution to buttons and links. Hence, you can collect vital data from buttons and links and use it to gain insights into how the buttons and clicks contribute to the resulting conversions.

Oh, and the best part? SquidVision is very easy to set up and use. You only need three simple steps to get started using the platform. Hence, you do not have to get headaches trying to set up and navigate different sections.


Start increasing your website conversions with revenue heatmaps, the latest method to measure user activity across all of your pages.

Try revenue tracking with SquidVision Today!