Top Tools to Measure Content Marketing Performance

You've just heard the term "content marketing," You feel you should know everything about it, Congratulations! this is your post.

What is content Marketing?

The definition of content marketing is straightforward: It is the process of publishing written and visual content online to attract more leads to your business. Blog posts, pages, ebooks, infographics, videos, and other media can be included.

Customers, leads, and audience members expect valuable content from your company. And that content must reach audience members naturally and organically rather than being disruptive. 

Content marketing facilitates this by describing the process of attracting, engaging, and delighting your target markets. You can do just that by focusing on effective content marketing — and as a result, increase conversions, improve brand awareness, increase revenue, establish yourself as an industry leader, and more.

However, content marketing is more than just posting a sliver of content and hoping people find it. It's all about purposefully catering your videos, ebooks, and posts to your target audience, so they find you inbound rather than outbound.

Content Marketing Analytics

Content marketing analytics examine the metrics most important to your team to provide insight into the health of your current strategies, progress toward goals, campaign success, and more.

Marketing analytics tools with customizable metrics, visualizations and dashboards, and integrations are available to help you measure the impact of your marketing strategy.

Indicators of Content Performance

Here are some common website metrics and key performance indicators (KPIs) to monitor to assess your client's success.

1. Web Traffic 

The volume of visitors to your website and individual pages.

2. Page Views 

The number of visitors who view a web page.

3. Impressions 

The number of times an ad or web page is shown to a person.

4. Sessions 

A collection of actions performed by an individual website visitor while on a website for a set period of time.

5. Rate of Bounce

The percentage of visitors who visit your website but do not convert — rather, they leave or bounce before taking action.

6. Search Engine Optimization (SEO) 

Keyword success and performance on search engine results pages (SERPs).

7. Participation

The number of interactions your visitors have with your content (e.g., comments, shares, likes, forwards, subscriptions) and the length of engagement across those channels and web pages.

8. Social Media Interactions and Engagement

Depending on your social media platforms, you can analyze specific metrics related to engagement and interactions on a post and/or piece of content (views, shares, comments, likes, etc.).

9. Conversions and lead generation

The number of leads, conversions, and sales generated by your content (e.g., email sign-ups, blog subscriptions, CTA clicks, downloads, product purchases.)

Let's look at your best option.

Top tool to measure content marketing performance 

Enter SquidVision….

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SquidVision is a new and sophisticated way businesses can track website conversions by tracking revenue. Website conversions are crucial when it comes to measuring a landing page performance. So, SquidVision has introduced a way of tracking revenue from clicks.

For some time, heatmaps on scrolls and clicks have been what most analytical tools offer. However, SquidVision has introduced the most critical landing page metrics: revenue heatmaps.

Revenue heatmaps are not that different from click-and-scroll heatmaps as they show the revenue generated from clicks. That means you see all generated revenue from every button and link on your website.

Moreover, these revenue heatmaps show your traffic sources by indicating where your visitors clicked and revenue accumulated. So, buttons and links with less accumulated revenue might indicate that they are not driving the best traffic to your website.

With SquidVision, you also see your conversion rate by knowing where your visitors are converting in the funnel. This is where you also know when they take out their wallets a]or pull out their credit cards, making them your customers.

Your CTAs can potentially drive a large amount of traffic to your homepage. Yet, you may find that your bounce rate is high before your customers reach the revenue page. But with SquidVision, you can make changes to enhance your sales funnel.

And the best part? SquidVision is straightforward, and you only need to follow three clearly outlined steps to get your revenue analysis. 

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Features

• Revenue heatmaps

Revenue heatmaps are best suited for your business if you want to know which links and buttons turn into money. Revenue heatmaps allow you to see click data, revenue data, and conversion rates.

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• Conversion tracking

SquidVision connects all links and buttons in your conversion tracking. Conversion tracking is excellent at determining where your potential clients are leaving in the funnel. So, you can audit some of your content and blogs and promote your content for better conversion.

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• CTA analysis

CTA analysis is an excellent way to measure your landing page success, so SquidVision lets you see if your CTAs are working as expected. There is nothing as annoying as having CTAs that have no impact on potential customers. You can tweak all bad CTAs for more traffic.

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• Content marketing audits

Different strategies vary, and some may do well more than others. Thus, with SquidVision, you can know which content brings traffic to your website. You can also track content sales by seeing the revenue generated from each post. 

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• Integrations

Best analytic tools integrate with applications to make your work easier. So, SquidVision is no exception; it integrates with popular applications like Stripe and Shopify stores. But, other integrations will soon be introduced, including Magento and WooCommerce.

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Pros

• Track page views with revenue heatmaps
• Track conversion rates on buttons and links
• Track bounce rate by looking at underperforming clicks
• Get revenue insights on links and buttons
• Click data on every click
• Audit your content marketing
• See if CTAs only attract lurkers and making tweaks to CTAs
• Integrate with popular applications

Cons

• No free plan, but there is a free trial
• No recordings of how users interact with your website
• No session duration tracking

Pricing

SquidVision has taken the time to customize its pricing plans for different business sizes. So you get value for money and the best solutions. The monthly plans come with a 7-day free trial but no free trial in the annual billing, so you get two months free.

SquidVision has three pricing plans.

• Porthole for $49. The current MRR for this plan is up to $20k
• Clear Water for $99. The current MRR for this plan is from $20k to $100k
• Visionary for $199. The current MRR for this plan is from $100k to $500k

However, SquidVision has a custom plan for businesses whose current MRR is over 500k.

All in all, we’ve made SquidVision in a manner so that you’re able to calculate the impact of your CRO experiments on the revenue.

If you’re looking to measure the direct impact of your CRO experiments, check out SquidVision.

Click here to start a free trial