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What is a good conversion rate for Shopify: Ways to Achieve Optimal Shopify Conversion Rates
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October 7, 2022

What is a good conversion rate for Shopify: Ways to Achieve Optimal Shopify Conversion Rates

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Use new social media apps as marketing funnels

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Shopify stores are becoming increasingly popular as an ecommerce platform, and the key to success is achieving a good conversion rate. There are various ways to achieve the optimal ecommerce conversion rate for Shopify stores. One of the most important ways is to create a user-friendly experience.

Most of the business owner’s time and resources are spent on marketing campaigns, but investing in improving the user experience is important.

This article will discuss the average Shopify conversion rate and the most effective ways to improve conversions.

An Overview of Shopify Conversion Rate

Shopify is a popular ecommerce site used by many online stores, store owners, potential customers, and other customers worldwide.

Shopify store's conversion rate implies the percentage of shoppers that complete a purchase. It's an important metric to measure the effectiveness of your store's marketing and design efforts.

The average conversion rate for Shopify varies depending on factors like industry, target audience, and more. It ranges between 1-2%.

However, this can be increased significantly if you utilize effective marketing strategies (such as b testing, paid ads) and user experience design elements.

What is Conversion Rate Optimization?

The conversion rate optimization (CRO) process is the practice of increasing your website’s conversion rate, which is the percentage of visitors that take a desired action, such as making an online purchase.

A higher conversion rate means more sales and profits for you, so it’s important to understand and use visually appealing tools and techniques for improving your site’s conversion rate.

The search engine optimization (SEO) and search engine marketing (SEM) techniques used to bring customers to your website are important, but optimizing conversion rate is the key to getting the most out of them.

What Does ecommerce Conversion Rates Mean?

The percentage of website visitors that complete the intended activity is measured by conversion rates. This could be anything from making a purchase, subscribing to an email list, downloading content, or taking other desirable action.

Ecommerce conversion rate is one of the most important performance indicators for any ecommerce business since it shows how successful you’re being in converting traffic and turning visitors into customers.

It’s also useful for understanding which areas need improvement within your conversion funnel so that more conversions can occur.

What Affects the Average Conversion rate?

Conversion rate is an expression of how effectively a website or advertisement campaign turns visitors into customers. The most common factors which can influence the average conversion rate include:

User Experience

A good user experience can have a positive impact on the conversion rate of a website.

Most Shopify stores can create a personalized user experience.


This includes personalizing products and services, the layout of product pages, existing landing pages, user generated content and product images, etc.


The target audience of an advertisement is a major factor in the average conversion rate. Ads must be tailored to engage users more likely to convert, making it important to pay attention to a target audience's demographics, interests, and purchasing habits.

Along with this, the total traffic sources need to be monitored. If an ad only receives low-quality traffic from certain sources, it won’t have a good conversion rate.


The Shopify merchants must also keep in mind the importance of SEO, as it affects their ability to rank higher in search engine results. This is important, as a higher ranking will result in more people clicking on the site, increasing the number of potential conversions.

The load times, social proof app, pop ups, countdown timers, and organic traffic are also important factors that has a significant impact on making good conversion rates.

Customer type

As per google analytics, customer type is one of the key factors that affects average conversion rates. Depending on the nature of your business, you can have different types of customers, such as returning customers, first time buyers, and new customers.

Each type of customer will have different expectations and behavior when making purchases or engaging with your product.

Site Performance


One of the key elements that affects an average conversion rate is a website's performance. Issues such as page load speed, ease of navigation, and a secure checkout process can all contribute to a lower conversion rate.

The Shopify app store offers many great tools to help optimize a website's performance. The collection page, for example, can help you by providing feedback on your website's performance and advising ways to improve it.

Additionally, paying customers or cross selling existing customers may help reduce cart abandonment, leading to high conversion rates.

Importance of Shopify Conversion Rates

Shopify stores are becoming more and more popular, especially among shopify stores. As a result, Shopify store owners need to pay attention to their conversion rates.

The average conversion rate of a Shopify store is an important performance indicator that can provide insight into how well the store is performing.

The site visitors of a Shopify store are potential customers and the conversion rates measures how many of them convert to paying customers.

It is therefore important to understand what affects the average Shopify conversion rate store so that it can be improved. Moreover, the social proof app, a great feature of the Shopify platform, can help increase conversion rates and sales.

Average Shopify Conversion Rate

Many Shopify stores aim to have an idea conversion rate of at least 3.3%. An idea conversion rate is the percentage of visitors who make a purchase from online shopping stores.

The Shopify merchant average conversion rate is 3.3%, and if your store can achieve more than that, you will be in the top 20% of Shopify store owners.

Tips to Improve Shopify Conversion Rate

There are various product pages, collection page, checkout page, single page design, and other tactics that you can use to improve your Shopify stores conversion rates. Mentioned below are a few of these tips:

  • Make use of superior product images

The site visitors mostly look for the quality of the images and videos that you have uploaded on your product pages. Make sure to upload high-resolution images of your products, as it will make visitors trust the product more and thus increase conversion rate.

  • Make use of an attractive collections page

The collection page needs to be designed in a way that helps people browse through categories and filters to select their desired products easily. If this page is visually engaging, you’ll sustain existing customers in no time with a better idea conversion rate.

  • Make compelling product videos

The success of your product depends largely on the size and quality of your customer base. If you want to increase customer loyalty and conversions, creating compelling product videos is one way to do this.

Product videos can help customers understand what makes your product unique and why they should choose it over its competitors. Additionally, crafting high-quality videos can show potential customers that you care about their experience. 

  • Use Social Proof

Social proof is a powerful tool that can help to build trust with potential customers and increase your Shopify conversion rate. It involves showing evidence of other people’s satisfaction with your products or services in the form of reviews, testimonials, and endorsements by influencers.

Reviews are one of the most common forms of social proof since they allow previous customers to provide firsthand accounts of their experiences with your store.

You can also leverage celebrity or industry influencers to promote your brand or product and feature customer success stories on your website.

  • Offer free shipping

Other than social proof, free shipping is the next best tool to increase your customers’ likelihood of buying from you. The potential buyers pay more when they know that the cost of goods will be covered by free shipping.

  • Make Use Of Sales And Discounts

Another great way to improve your Shopify conversion rate is through sales and discounts. These entice customers to purchase items due to the perception that they are getting a good deal or lifetime value for money.

Even small discounts (up to 10%) can significantly impact conversions as shoppers love a bargain in payment. Take advantage of these methods and offer discounts regularly to boost your shop’s conversion rate.

  • Use a compelling call to action

Make sure to have a compelling call to action (CTA) on your Shopify app store that encourages visitors to take the desired action. A good CTA should be clear, concise, and stand out from other elements on your page.

Call to Action


Use motivating words like ‘buy,’ ‘shop now,’ or 'get started' paired with a button to make it even easier for customers to find and click. Consider also adding customer reviews and ratings so you can leverage social proof.

Customers are more likely to purchase from a store that is well-reviewed by people who have previously bought from it.

  • Use catchy headlines

Provide customers with information about your product or service that is relevant and interesting. Utilize catchy headlines to grab the attention of prospective buyers, encouraging them to click-through and learn more.

Additionally, try using real customer reviews as social proof on your page to get more qualified leads and optimize your conversion rate.

  • Use a Pop ups form

Pop ups forms can effectively engage with potential customers, capture leads, and increase Shopify conversion rates.

When used correctly, they allow you to direct customers' attention to a specific product or service concisely and engagingly.

Ensure the form is eye-catching and contains clear information about what the customer should do next. Additionally, consider setting up resubmission rules so customers who have already responded won't be bombarded with repeated messages.

  • Use A/B testing

A/B testing is a great way to see how changes to your Shopify store affect your conversion rate. A/B testing allows you to compare two versions of a page or feature on your website and measure which one performs better.

This can help you determine which design elements, such as images, headlines, buttons, and text, work best with customers so that you can increase conversions.

Want to Boost Shopify Conversion Rate? SquidVision is here to Help

SquidVision is an intuitive web analytic software designed to help eCommerce businesses track and analyze customer website activity.


The platform can provide real-time insights, empowering store owners to make informed decisions about optimizing their stores for better conversion rates.

Using SquidVision’s powerful analytics tools, business owners and marketers can gain a clearer view of customer behavior on their Shopify sites.

Not only do they have the ability to track page views, they can also drill down further into which pages are performing better or worse than others as well as monitor user paths and identify areas that need improvement.


Additionally, they can use data from the platform to determine which products are most popular with customers and build campaigns around those items.

Take advantage of all the features offered by SquidVision and get started with your 14-day Free Trial today.