Heatmap Analytics Google: A Step-by-Step Guide for Beginners
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If you're running an online business, then you know how essential it is to know the ins and outs of your customer behavior. However, the insights and results of Heatmap Analytics Google have been put into question by many agencies and companies.
Today, the overall data quantity on a website is huge. But during this time, have you ever thought about what your visitors or customers think about your site? Do they even find it engaging in scrolling through your website?
This is why software like Heatmap Analytics Google and SquidVision has been developed to figure out the insights solutions. These softwares help to analyze conversions and give you a more detailed website traffic viewing (along with essential info).
So, in this article, I will provide you with the ultimate guide on Heatmap Analytics Google, including a short briefing on Google Analytics Heatmap alternative that'll give you revenue heatmaps.
Without further ado, let's binge on!
What is Google Analytics?
Google Analytics is primarily a web analytics service that aids with SEO (Search Engine Optimization) and marketing by providing essential analytical tools and stats. The service is part of the Google Marketing Platform, and if you have a Google account, you can use it for free.
Google Analytics tracks a website's performance and provides insights about its visitors (real-time visitors). Moreover, it can help you find out the following:
Where do most of your users come from
How successful are your marketing campaigns and activities are
How many goals and targets are met (like adding items to carts or purchases)
Discover trends and patterns of how users interact with the site
How does Google Analytics work?
This tag works in each visitor's browser and sends in-depth insight data to one of Google's servers.
Google Analytics can then make reports and form analytics to track and show data visualization like:
The user number
Average session lengths
Views of the web pages
Completed targets and goals
Although this page tag works like a web crawler (or more like a bug) to gather information about the people who visit the site, the system can't get information from people who have turned them off.
Google Analytics has features that can help you find patterns and get a more in-depth insight into how visitors use your website. Features make it possible to analyze, monitor, display more visual overviews, make reports, and connect data to other applications.
Here's how Google Analytics helps you with its above features:
1) Reporting on Traffic
In simple words, Google Analytics is a Traffic Reporter. The Google Analytics reporting tool will tell you how many people visit your website daily. Look at patterns over time to see how they affect your Internet marketing decisions.
2) Referrals for Keywords
Google Analytics lets you see what search terms people use to find your website. This can have an overall effect on your overall SEO strategy. So, if you are already aware of what searchers are looking for, you can easily generate an effective SEO plan for a more engaged audience.
3) Conversions Tracking
Using Google Analytics, you can easily measure conversion points on your website. Moreover, you'll be able to know when someone converted and the traffic source they came from.
4) Other Referrals
You'll be able to see which other websites sent people to your site. This will surely be helpful as you can find the websites worth spending more time on and if any new sites have linked to yours.
5) Personalized Dashboards
Google Analytics allows you to generate Semi-Custom Dashboards for your Metrics. Add conversions, web traffic, and keyword referrals to your dashboard if you want. You can easily share your reports with others if you save your Dashboard as a CSV or PDF file.
What are Heatmaps?
A heatmap is a graphical and visual representation of where values are shown by color. Heat map aids you in figuring out how well your product works by letting you try out different ways to place buttons on your website. This lets you evaluate your product's performance and increase user retention and engagement by prioritizing tasks to increase customer value. Moreover, heatmaps also show the most clicked-linked percentage.
Types of Heatmap
Many heatmaps provide different insights. For the most accurate user behavior analysis, employ numerous heatmap types:
Click maps, one of the most common heatmaps, indicate where visitors click on your page, giving you insights into how people use your site or web pages. Click maps show the most and least clicked site elements, revealing navigational difficulties.
Click maps may also boost website ROI by placing and monitoring successful CTA buttons, identifying and removing locations that cause user friction and increase bounce rates, revealing which portions of your site are most popular, and tracking conversion rates for new and returning users.
Scroll maps show website visitors' scrolling behavior (similar to click maps). Scroll maps provide you with info like:
The number of visitors scrolled down a page
How many people quit scrolling before reaching the bottom
The visitor percentage who scrolled to certain web page depths
Page abandonment rate
Knowing how far an average visitor scrolls before leaving can help you calculate web page length. It can also aid you in arranging your page content.
That's not all; Scroll maps can also reveal if your website has a false floor (where users think they've reached the bottom but have yet to).
In a nutshell, scroll maps can reveal neglected content and aid you in restructuring a website for maximum outcome.
Mouse-tracking maps track mouse movement, not clicks. They help you by revealing where web users are hesitating or hovering over their cursor.
Mouse-tracking can even discover certain hover patterns that indicate user resistance or annoyance, optimize complicated websites with dynamic elements, and evaluate search result relevance by click volume.
Note: Though there is a correlation between where users gaze and their cursor placement, the two aren't similar and can also lead to inaccurate findings.
Eye-tracking sensors track web users' eye movements. This technology can track pupil dilation, blinking, and eye movements to determine where a user is looking on a page.
To make web pages more user-friendly, this data shows how effectively its design is operating. Eye-tracking heat maps allow you to place a website's most critical elements in the most-viewed areas.
Although the tool is pricey and generates data from a limited user sample, some people use camera coverings to avoid eye tracking.
How do Heatmaps Operate?
Heatmap works by taking data from a website. It uses a scale of dark to light colors to show which parts of the web page get more clicks or attention.
For instance, the area where users click "the most" is dark, and the area where there are fewer or no clicks is light. A heat map uses the basic color scheme (i.e., warm as dark red and blue as cool), which is why it's called a "heatmap."
Understanding Heatmap Analytics
Google has made a Chrome extension called Page Analytics that lets you use Google Analytics data to make a Heatmap. Google Analytics Heatmaps are more like a picture of the individual values that have been measured.
To make things easy, Google Analytics Heatmap shows you how visitors use your website, like which links they click on and what parts of your page they like. If you want your audience to be more interested and engaged, then use this information to your advantage.
A Step-by-Step Process to Set up Heatmap Analytics Google
Google Analytics Heat Mapping makes it easy to track your site data. All you have to do is follow 3 simple steps.
1. Add to Chrome Extension
To start using heatmap with GA, go to the Chrome Extension store and look for Page Analytics Chrome Extension (By Google). Then, install the Google Analytics heat map extension.
2. Turn on the Chrome Add-on
Once you've set it up, you can go to your website and click on the Page Analytics app at the top of your Chrome browser to see if it's working.
To use Google Heat Map, you will need an account and to have an Analytics code on your website. This is a basic requirement.
3. Use Google Analytics to Look at your Website
If you click on the "Message Bubble" icon on your website, you can start using the Heatmap. It will show you the percentage of clicks you get on each part of your site.
You will also get other Google Analytics information, like how long people stay on a page, how many times they visit, and so on.
The Heatmap Analytics Google Features
When you add the page analytics extension to your browser and look at a website, this is what you will see:
It overviews unique page views, average time on page, bounce rate, and exit percentage. It also shows the number of visitors right now. When the extension is turned on, these are the default metrics that are shown. Also, you can change the number of segments and the range of dates.
The best thing about this extension is that the segments can be changed. You can add more segments to your report by clicking on the segment button.
It allows you to change the default metrics to the ones you want to see on the page.
The In-Page Analytics report will tell you how many people are currently visiting your site.
4. Choose a Range of Dates
Google Analytics has the same date range. You can choose from the date ranges that have already been set up or add your own.
5. Click on Threshold
On the bottom right of the In-Page analytics window is a section called "Click threshold." This shows bubbles that show the percentage of clicks that come from areas with links that are above a certain threshold. The clicks threshold can be changed between 0% and 10%.
6. Color Icon
Choose "Show colors" to see the click data in different colors. Here, we've chosen to show click data with a click rate of more than 1%. The color scale goes from blue to green and then orange to red. From this, it's easy to see that the visitors click more on the red areas than on the lighter areas (marked in blue).
7. Bubble Icon
You can see the information above as small bubbles showing the percentage of clicks. The map is the same as the color map described above. The only difference is that we can also see the number of clicks and their percentage here. If you want to see both the number of clicks and the different colors on the same map, turn on both icons simultaneously.
How can SquidVision help your Business
SquidVision is a more innovative and powerful software that can easily track website conversions. Some platforms and software show scroll heatmaps and clicks, but SquidVision is pretty different as it simply adds a platform with revenue heatmaps.
Revenue heatmaps are like click heatmaps, but instead of showing how many times a visitor clicks, they show the amount of money these clicks bring in. So, with SquidVision, you can see how much cash each button and link brings in.
SquidVision is an astounding option for your business, especially if you want to determine where your visitors enter the funnel. The software even enables you to keep track of the slightest of insights into customer behavior that can help you improve your business.
This software is one of the most helpful tools for businesses to enhance your customer experience. Whether it’s identifying the scrolling time or even how much hooked your visitors are to your website, SquidVision is one of a kind!
So, if you want to scale your business, then SquidVision software is a must-to-try for you.